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Melanie Wong

Currently: Customer Reference Marketing Manager, Google Cloud

A marketing hybrid of all things digital.

After graduating from Nanyang Technological University with a degree in fine arts & digital film, I figured out my true interest was in storytelling. Every brand, every human being, every object has a story to tell. Since then, I’ve been experimenting with ways to tell stories using the array of digital mediums available today.

I wanted to tell brand stories,
so I chose marketing.

My experience with content marketing has translated into a medium for generating leads, of which I am now delving into, to better understand the role of content and how it plays a part in the overall user journey of a lead.

Lead Generation

 

Content Marketing

I plan, curate and execute various types of digital content. Written content include blog, case studies, reports and digital newsletters. Video content include event coverage, showreels and customer success videos. Graphic content include infographics, pitch decks and bite-sized content for social media. I’ve also undertaken entire website revamps as both a designer as well as a writer.

 

I strategise, map out customer journeys, and execute marketing plans using various marketing automation tools to cover each touchpoint in the most effective and efficient way.

Marketing Automation

 

Social Media

I’ve managed the scheduling of content and tracking of engagements on a multitude of social media platforms.

Digital Expertise

  • Adobe Creative Suite

    Photoshop
    Illustrator
    Premiere Pro
    After Effects

  • G Suite

    Google Workspace – Docs, Slides, Sheets
    Google Analytics
    Google Search Console
    Google Tag Manager

  • CMS / CRM Systems

    Wordpress
    Salesforce
    Pardot
    Hubspot