Leading Indonesian mobile service provider Telkomsel needed to unify search across content and services to turbocharge the upgrade of MyTelkomsel to a ‘super app’ supporting customers’ digital lifestyles. With Google Cloud AI services such as Vertex AI Search and Gemini, Telkomsel is delivering rapid, personalized search that enhances customer experiences and helps drive growth.

Tech-savvy digital consumers often do their research to compare market prices before purchasing the newest gadgets and devices. This digital phenomenon is even more common in September, widely known to be the annual period Apple launches its newest line-up of iPhones.

With Mother’s Day just around the corner, get geared up for buyers looking to show their mothers some love. Consumers spend anywhere between $20 to $100 on gifts for Mother’s Day and it doesn’t stop short at just mothers. Grandmothers, wives, sisters, and even daughters or anyone that’s been a mother-like figure will be on the receiving end this period.

We are avid believers of responsible purchases, which means to purchase only what is needed. While 11.11 is a great time for shoppers looking for deals, we encourage both buyers not to buy on impulse, and merchants to refrain from encouraging wasteful practices.

Time spent buying things online has increased dramatically over the past 2 years. Worldwide, time spent in shopping apps grew 49% year-on-year in Q1 2021. While this is good news for digital commerce, it also means competition is on the rise. This is especially so on e-commerce marketplaces, where sellers compete in specific product categories.

Car prices are exceptionally expensive in Singapore, topped off with high COE prices and car insurance, one must heavily consider before buying one. Which is why the second hand car market in Singapore is thriving. With the digital shift accelerated due to the pandemic, it is set to continue post-pandemic as more consumers realise the convenience of having a plethora of available cars in one place – the internet.

Avid players of simulation games (SLG) are increasingly discerning when it comes to discovering new games to play. As such, commonly used marketing strategies in the gaming industry are no longer as effective. Beyond traditional advertising concepts, Rise of Kingdoms target potential gamers with interest in the genre by delving deeper into their motivations.