A marketing hybrid of all things digital.
After graduating from Nanyang Technological University with a degree in Fine Arts and Digital Film, I discovered that my real passion lay beyond storytelling itself. I enjoy making sense of ideas—bringing together perspectives and information, finding what connects them, and shaping them into narratives that are clear, meaningful and engaging. Since then, I've explored how different digital mediums can bring those stories to life and help people see things from a new perspective.
My experience with content marketing has translated into a medium for generating leads, of which I am now delving into, to better understand the role of content and how it plays a part in the overall user journey of a lead.
Lead Generation
Content Marketing
I plan, curate and execute various types of digital content. Written content include blog, case studies, reports and digital newsletters. Video content include event coverage, showreels and customer success videos. Graphic content include infographics, pitch decks and bite-sized content for social media. I’ve also undertaken entire website revamps as both a designer as well as a writer.
I strategise, map out customer journeys, and execute marketing plans using various marketing automation tools to cover each touchpoint in the most effective and efficient way.
Marketing Automation
Social Media
I’ve managed the scheduling of content and tracking of engagements on a multitude of social media platforms.
Digital Expertise
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Adobe Creative Suite
Photoshop
Illustrator
Premiere Pro
After Effects -
G Suite
Google Workspace – Docs, Slides, Sheets
Google Analytics
Google Search Console
Google Tag Manager -
CMS / CRM Systems
Wordpress
Salesforce
Pardot
Hubspot